Proaction boosts sales 60% and saves 75+ hours with Codex
Summary
Proaction, a software company for fleet management, used Codex (an AI coding tool) to let non-technical staff create customized product demos for sales prospects without engineering help. By feeding Codex customer information like call recordings and emails, the team generated interactive demos showing prospects their own vehicles and workflows, which increased deal progression by 50-60% and saved 40-60 engineering hours per month.
Classification
Affected Vendors
Related Issues
Original source: https://openai.com/index/proaction
First tracked: September 25, 2026 at 02:00 PM
Classified by LLM (prompt v3) · confidence: 75%