AI chatbots are recommending fake retail websites, study finds

Summary

A study by IP protection firm Podqi, shared with The Verge, tested whether ChatGPT, Gemini, and Perplexity direct shoppers to legitimate retailers. Across two September testing periods, the firm asked the chatbots shopping questions about 151 brands, such as which websites sell a given brand. The study found that the chatbots could direct shoppers to imposter and other risky websites.

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