How Fanatics and OpenAI streamline the fan experience

Summary

Fanatics has launched an OpenAI-powered version of Shop the Look across the Fanatics network, including Fanatics.com and the official NFL, NBA, MLB and NHL online stores. The feature recommends coordinated, in-stock merchandise on product pages. In testing across roughly 30,000 MLB products, it achieved 10% higher engagement than the previous experience.

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