Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Summary

Fanatics has launched "Shop the Look," a feature built with OpenAI's Codex that suggests coordinated team outfits on product pages across its catalog of more than 1.5 million SKUs. The feature matches items by team, player and intended style. Fanatics reports a 10% increase in views of recommended items after rollout.

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