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Meta gets to consumer AI device market before OpenAI, but Zuckerberg's strategy remains unproven

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Summary

Meta CEO Mark Zuckerberg is pushing the Muse AI agent as the centerpiece of Meta's AI strategy, backed by forthcoming hardware. At Meta Connect, the company said there will be over 100 styles of AI glasses by the end of 2026 and unveiled the Muse Charm pendant, without a price. Investors have driven Meta's stock up more than 25% since Muse was announced, though analysts and experts question whether consumers will want the new devices.