Does Big Tech actually care about fighting AI slop?
Summary
Instagram's leader Adam Mosseri warned that AI can now convincingly fake almost any content, making it hard for creators to stand out with authentic material. He proposed solving this by having camera manufacturers cryptographically sign images (using math-based codes that prove an image wasn't altered) at the moment they're captured, creating a verifiable record of what's real versus AI-generated.
Solution / Mitigation
Camera manufacturers will cryptographically sign images at capture, creating a chain of custody to establish a trustworthy system for determining what's not AI.
Classification
Affected Vendors
Original source: https://www.theverge.com/ai-artificial-intelligence/882956/ai-deepfake-detection-labels-c2pa-instagram-youtube
First tracked: February 23, 2026 at 03:00 PM
Classified by LLM (prompt v3) · confidence: 75%