Meta is trying to sell AI agents to businesses in latest effort to diversify away from ads
Summary
Meta is launching Meta Business Agent, an AI tool that helps businesses of any size respond to customer questions, recommend products, and book appointments through WhatsApp, Messenger, and Instagram. The feature will be available through a paid subscription tier as Meta tries to reduce its dependence on advertising (which currently makes up 98% of its revenue) and compete with other AI companies like OpenAI and Google.
Classification
Affected Vendors
Related Issues
Original source: https://www.cnbc.com/2026/06/03/meta-business-agent-is-zuckerberg-latest-effort-to-diversify-from-ads.html
First tracked: June 3, 2026 at 02:00 PM
Classified by LLM (prompt v3) · confidence: 85%