Anthropic got an 11% user boost from its OpenAI-bashing Super Bowl ad, data shows
Summary
Anthropic's Super Bowl advertisement criticizing OpenAI's decision to add ads to ChatGPT resulted in an 11% increase in daily active users for Claude (Anthropic's chatbot), outperforming competing AI chatbots from OpenAI, Google, and Meta. The ad campaign reflects growing competition between AI companies as they vie for users and enterprise customers ahead of potential future public offerings.
Classification
Affected Vendors
Related Issues
Original source: https://www.cnbc.com/2026/02/13/anthropic-open-ai-super-bowl-ads.html
First tracked: February 17, 2026 at 02:33 PM
Classified by LLM (prompt v3) · confidence: 92%