ChatGPT for marketing teams

This document describes how marketing teams can use ChatGPT, an AI language model, to speed up their work across campaigns, content creation, and performance analysis. ChatGPT helps teams move from initial ideas through drafting and launch by organizing scattered inputs into clear messaging, generating content variations, and summarizing performance data. The tool is most effective when treated as a thinking partner for iterative refinement rather than a one-time solution, with human judgment applied for final decisions.