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Luu, T.J.

OpenAI ads pilot tops $100 million in annualized revenue in under 2 months

infonews

industry

Source: CNBC TechnologyMarch 26, 2026

Summary

OpenAI has launched an advertising pilot program in ChatGPT that generated over $100 million in annual revenue within two months, working with more than 600 advertisers. The ads appear at the bottom of ChatGPT responses, are clearly labeled, and do not influence the AI's answers or appear near sensitive topics like politics or health. Users under 18 are excluded from seeing ads, and OpenAI reports no negative impact on user trust metrics.

Classification

Attack SophisticationTrivial

Affected Vendors

OpenAI

Related Issues

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Original source: https://www.cnbc.com/2026/03/26/openai-ads-pilot-tops-100-million-in-arr-in-under-2-months.html

First tracked: March 26, 2026 at 08:00 PM

Classified by LLM (prompt v3) · confidence: 95%