Gap says it will launch checkout within Google's Gemini, in an AI first from a major fashion company

Gap is partnering with Google's Gemini to let shoppers buy Gap products directly within the AI platform, making it the first major fashion company to offer this type of integration. When Gemini recommends Gap products while answering customer questions like 'what should I wear to a job interview?', shoppers can complete their purchase through Google Pay without leaving the platform. Gap provides product details to Gemini in advance rather than letting it crawl the website, so Gap can control accuracy and customer data.