Google starts September with AI momentum after longest monthly losing streak in over a decade

Google launched Gemini 3.8 Flash, a new AI model optimized for coding and agentic tasks (AI systems that take actions autonomously), as part of its strategy to compete in the enterprise market after a difficult summer. The company is positioning itself on price, offering lower costs than competitors like Microsoft and Anthropic, and leveraging its existing customer base through Google Cloud. Despite these moves, analysts note Google remains a distant third in the enterprise AI market compared to its main competitors.