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InfoResearchPeer-reviewed
How Immersive Flow Experiences in the Metaverse Supercharge Awe, Place Attachment, and Engagement
- Published
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Summary
Researchers examined how metaverse characteristics shape users' experiences of awe and place attachment, and how those experiences affect engagement. Using a mixed-methods approach of qualitative interviews followed by empirical validation, they found focused immersion, enjoyment, and telepresence positively associated with awe and place attachment. Awe and place attachment significantly predict engagement, with social threat moderating the place attachment-engagement relationship.