Making the internet better for AI agents might make it worse for everyone else

Summary

Personal AI agents that act for users online, such as booking flights or hotel rooms, are arriving at scale through apps like OpenAI's Dots and Meta's Muse. Muse was downloaded 5 million times in its first month, and agentic web traffic tripled from August to September. Many websites block these agents, and Amazon is appealing a ruling in favor of Perplexity, arguing that agents make it harder to tell ads seen by humans from those served to bots.

Topics

• AI agents

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