As OpenAI leans into enterprise business, Apple and Google set sights on the masses

OpenAI is shifting its focus toward enterprise customers and preparing to go public, while Google and Apple are competing to bring AI features directly to everyday consumers through their existing devices and services. Google and Apple can afford to offer consumer AI for free to keep users in their ecosystems, whereas OpenAI and Anthropic are pursuing profitable enterprise deals with companies willing to pay for AI tools like code-generation software.