Generative Artificial Intelligence for Knowledge-Driven Industries: Leveraging Collective Intelligence to Address Discourse Patterns and Sectoral Diffusion

This research analyzes how discussions about Generative AI spread across different industries (like media, healthcare, and finance) in the six months after ChatGPT's release, using social media data and innovation theory. The study found that different industries had different concerns: media and marketing focused on content generation with positive views, while healthcare and finance were more cautious and focused on analysis. Misinformation was the biggest concern overall, and the research showed that emotional reactions (sentiment) were the main factor driving how quickly information about AI spread between people.