Meta enters AI image model race in bid to court advertisers and subscribers

Meta released Muse Image, a new AI model for generating images, making it available free to regular users through Meta AI, WhatsApp, and Instagram Stories, while requiring a paid subscription for creators and power users who want to generate many images. The company is also integrating Muse Image into its advertising tools to help brands create and customize ad designs more easily, reducing Meta's dependence on third-party image-generation services from other companies.