The Power of Persuasive Messaging on Improving Password-Change Behavior in University Information Systems: Evidence from a Large-Scale Field Experiment

This study examines how different messaging strategies can encourage university users to change their passwords more frequently in information systems. The research uses a large-scale field experiment to test whether persuasive messaging (communication designed to influence behavior) is effective at improving password-change behavior, which is important for security because regularly changing passwords reduces the risk of account compromise.