Webflow buys AI content-generation platform Vidoso to bolster its marketing suite

Webflow, a website-building platform, has acquired Vidoso, an AI content-generation startup that uses large language models (AI systems trained on text data to generate new text) to help companies create marketing materials like images, videos, and blog posts. The acquisition aims to help Webflow expand its marketing capabilities and address a key problem: frontier models (AI systems trained on general internet data) create generic content without understanding a company's specific brand rules and approval workflows.