Italian PM files to trademark her voice against AI threats

Summary

Italian Prime Minister Giorgia Meloni applied to trademark her voice with the European Union Intellectual Property Office (EUIPO) to protect herself against AI deepfakes. The application includes a four-second audio clip in which she says "Io sono Giorgia" twice. Other public figures, including Matthew McConaughey, Taylor Swift and more than 80 UK performers, have pursued similar protections for their identities or voices.

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