InfoNewsLLM-specific
How Itaú is building generative AI for its entire customer base
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- Record updated
Summary
Itaú is applying generative AI across its customer base through ia.i, a conversational interface activated by text or voice, and IARA, a governance and orchestration platform that gives teams controlled access to different models. The bank says ia.i began with roughly 300,000 customers in its first phase, and that OpenAI models are among the components used.
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