ChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rollout

OpenAI is running a limited test of ads on ChatGPT with major ad agencies, but the rollout is slower than partners expected, frustrating them since they committed large budgets ($200,000-$250,000 each) that may not be fully spent by the March deadline. OpenAI says the slow pace is intentional to learn from users before expanding broadly, and recent data shows ad delivery is accelerating with a 600% increase in ads served by mid-March.