EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models

Luma, an AI video-generation company, launched Luma Agents, which are AI systems designed to handle creative work across text, image, video, and audio using a new 'Unified Intelligence' model architecture (a single AI system trained to understand and generate multiple types of content). These agents can plan and generate creative assets while working with other AI models, and they can evaluate and improve their own work through iterative self-critique (repeatedly checking and refining outputs), making them useful for ad agencies, marketing teams, and design studios.