Starbucks launches beta app in ChatGPT to fuel new drink discovery

Starbucks has launched a beta app within ChatGPT (an AI chatbot) that helps customers discover new drinks by describing how they feel rather than browsing a menu. Customers can customize orders and select a location within ChatGPT, but must complete their purchase through the Starbucks app or website to maintain engagement with the company's loyalty program. This move is part of Starbucks' broader strategy to attract customers back to its cafes and appeal to younger consumers who prefer unique beverages.