Work at the Frontier: AI’s effect on freelance work

Summary

New research from OpenAI and Upwork examines how AI is changing freelance demand, using ChatGPT usage data and Upwork job postings from 2023 to 2026. Some services are losing market share on Upwork, while AI-related projects combine tasks in new ways and carry larger budgets and more hours. Clients increasingly request AI across many kinds of work, and AI-related postings are 45% more diverse in task mix between early 2023 and late 2025.

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