New ways to buy ChatGPT ads

OpenAI is expanding its ChatGPT advertising pilot by introducing new tools that make it easier for businesses to create and buy ads. Advertisers can now use a beta self-serve Ads Manager (a tool for setting up and managing ad campaigns) or work through partners, and can choose between cost-per-click (CPC, paying only when someone clicks an ad) or cost-per-mille (CPM, paying per 1,000 ad views) bidding options. The platform includes measurement tools that let advertisers see campaign performance without accessing user conversations, maintaining privacy.