OpenAI deepens India push with Pine Labs fintech partnership

OpenAI has partnered with Pine Labs, an Indian fintech company, to integrate OpenAI's APIs (application programming interfaces, which are software tools that let companies connect AI into their existing systems) into Pine Labs' payments and commerce platform. The partnership aims to automate financial workflows like settlement, invoicing, and reconciliation, with Pine Labs already using AI internally to reduce daily settlement processing from hours to minutes. OpenAI is expanding its presence in India beyond ChatGPT by embedding its technology into enterprise and infrastructure systems across the country's large developer base.