Canva gets to $4B in revenue as LLM referral traffic rises

Canva, a design platform company, reached $4 billion in annual revenue by end of 2025, with growth driven partly by adoption of its AI tools. The company is shifting its strategy to position itself as an AI platform with design tools, and is focusing on getting traffic from LLMs (large language models, AI systems like ChatGPT that generate text) through integrations with chatbots and efforts to appear in LLM search results.