InfoNewsLLM-specific
Radisson Hotel Group brings hotel discovery into ChatGPT
- Published
- Record updated
Summary
Radisson Hotel Group, working with Accenture Song and OpenAI technology, launched a Radisson Hotels plugin in ChatGPT that lets travelers compare hotels on a map, view prices and amenities, then continue to Radisson's site to book. Early results show a visit-to-booking conversion rate about 1.5 times Radisson's organic search for July to August 2026. Radisson is also running sponsored advertising in ChatGPT alongside the plugin.
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