What happens to Bose when headphones become AI?

This is an interview with Bose's CEO about how the company is transforming from a single-brand product company into a multi-brand company that also licenses its audio technology to other manufacturers (like Skullcandy and Epson). Bose is shifting to become both a product company and a software/technology business, partly in response to emerging AI wearables that may reshape the headphones market.