Amazon has lagged OpenAI and Anthropic, but AI chief sees path to catch up in 'coming year'

Amazon's AI chief stated that the company has fallen behind OpenAI and Anthropic in developing frontier models (the most advanced AI systems) but plans to compete within the coming year by focusing on better data, architecture, and infrastructure. Amazon is pursuing a two-pronged AI strategy: offering Bedrock, a marketplace where cloud customers can access various AI models, and releasing Nova2, its own competitive AI model that has attracted about 50,000 customers. Additionally, Amazon is developing custom semiconductors (Trainium and Graviton chips) to optimize performance for its AI models, similar to Nvidia's approach.