When Technology Becomes an Ideological Battleground: How Data Ideology Affects Affordance Actualization in People Analytics

Summary

Researchers asked how people in different functional roles evaluate people analytics, a form of datafication technology, using the affordance lens. Based on 43 interviews and a critical realist analysis, they found that data ideologies help explain these evaluations and affordance actualization. The authors identify three mechanisms, moderation, confirmation, and modulation, linking data ideologies to stakeholders' relationships with datafication technologies.