Powering product discovery in ChatGPT

OpenAI has expanded ChatGPT's shopping features by improving the Agentic Commerce Protocol (ACP, a system that connects ChatGPT to product data), allowing users to visually browse products, compare them side-by-side, and refine searches conversationally based on budget and preferences. The update, rolling out to all ChatGPT users this week, reduces the time spent searching multiple websites by delivering relevant, up-to-date product information in one place.