Reimagining advertising with AI

OpenAI is launching new AI-powered advertising features including Sponsored Agents (clearly labeled conversations with business-sponsored AI assistants that appear after clicking ads in ChatGPT), AI tools to help advertisers create and manage campaigns using simple text prompts, and integrations with HubSpot and Shopify so businesses can manage ads within tools they already use. These features aim to make ads more personalized for users while reducing the time advertisers spend on campaign management tasks.