Uber uses OpenAI to help people earn smarter and book faster

Uber is using OpenAI's large language models (AI systems trained on massive amounts of text to understand and generate human language) to build Uber Assistant, an AI-powered tool that helps drivers and couriers make better decisions by turning complex marketplace data into simple, real-time guidance. The Assistant reduces cognitive overhead (the mental effort needed to process complicated information) by letting drivers ask questions in plain language about where to earn, how to optimize their time, and understanding platform dynamics, which helps both new and experienced drivers perform better.