Retailers want ‘delightfully human’ AI to do your shopping, but will the chatbots go rogue?

Major Australian retailers are planning to deploy agentic AI (artificial intelligence systems that can take independent actions to complete tasks) shopping assistants that would handle meal planning, party organization, and shopping for customers. However, companies face a challenge in making these systems appealing to users while preventing them from malfunctioning or behaving unpredictably, especially since many retailers are already having problems with their current, simpler AI chatbots.