Gushwork bets on AI search for customer leads — and early results are emerging

Gushwork, an India-founded startup, is helping businesses get discovered through AI-powered search tools (systems like ChatGPT and Perplexity that use artificial intelligence to answer questions) by automatically creating search-optimized content and building backlinks (links from other websites that point to a business's site). The company raised $9 million in funding and reports that AI-driven search and chat platforms now account for about 40% of inbound leads for its customers, despite representing only 20% of website traffic.