OpenAI, Reliance partner to add AI search to JioHotstar

OpenAI is partnering with Reliance to add AI-powered conversational search to JioHotstar, an Indian streaming service, allowing users to search for movies, shows, and sports using text and voice in multiple languages. The partnership will also integrate JioHotstar recommendations directly into ChatGPT, creating a two-way discovery system where users can find content through either platform. This move reflects a broader trend of streaming services using conversational interfaces (like ChatGPT or Gemini, Google's AI model) to help users discover entertainment.