Amazon gives OpenAI's ad business a boost, letting its advertisers into ChatGPT

Amazon has partnered with OpenAI to allow its advertisers to run ads within ChatGPT, starting with select U.S. brands. This move represents a major endorsement of OpenAI's advertising business, which now generates $1 billion annually, and reflects Amazon's recognition that conversational AI platforms (AI systems designed to have natural language conversations) have become important marketing channels where customers spend time.