Meta’s Moltbook deal points to a future built around AI agents

Meta acquired Moltbook, a social network for AI agents (autonomous software systems that act independently), primarily to hire its talented team rather than for the platform itself. Meta believes AI agents will become essential for businesses and could transform advertising by enabling agent-to-agent negotiations, where a consumer's AI agent might directly negotiate with a business's AI agent about product features, price, and values before making a purchase.