OpenAI shutters short-form video app Sora as company reels in costs
Summary
OpenAI shut down its Sora app, a tool that let users generate short videos (create videos from text descriptions) and remix videos from other users, just six months after launching it despite reaching one million downloads. The company is cutting costs to justify its $730 billion valuation and focus on high-productivity business uses, particularly competing in the enterprise (business) market rather than consumer applications.
Classification
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Original source: https://www.cnbc.com/2026/03/24/openai-shutters-short-form-video-app-sora-as-company-reels-in-costs.html
First tracked: March 25, 2026 at 02:00 AM
Classified by LLM (prompt v3) · confidence: 85%