Agentic commerce runs on truth and context

Agentic commerce refers to AI agents that can execute transactions autonomously on behalf of users, rather than just providing information. For this to work safely and reliably, organizations need master data management (MDM, the discipline of creating a single authoritative record for each entity) and high-quality data to ensure agents can correctly identify who is transacting, what permissions they have, and where responsibility lies, because agents cannot catch data errors the way humans can.