Meta didn’t buy Moltbook for bots — it bought into the agentic web

Meta acquired Moltbook, a social network for AI agents (software programs that act independently to complete tasks), primarily to hire its talented team rather than for advertising purposes. The acquisition positions Meta to benefit from an "agentic web" where AI agents representing businesses and consumers could interact to conduct transactions like shopping and advertising, potentially allowing Meta to control the "orchestration layer" (the system that decides which agents communicate with each other) and expand its advertising business.