Zero trust isn’t broken. Most companies just do it wrong.

Zero trust is a security strategy based on 'never trust, always verify' that was defined 15 years ago, but most organizations struggle to implement it correctly. Studies show that 88% of organizations face significant challenges with zero trust, and security researchers have found vulnerabilities in zero-trust network access (ZTNA, a tool that controls remote access based on verification) offerings, suggesting vendors sometimes fail to secure data properly. The main problem is confusion about what zero trust actually is: it's a mindset and strategy, not a product or specific technology, yet many vendors misleadingly market zero-trust products that only deliver a small fraction of the security controls needed.