Better (Cyber) Insured than Sorry? Unraveling Cognitive Factors in the (Non)Adoption of Personal Cyber Insurance using fsQCA

This research examines why individuals do not widely adopt personal cyber insurance, which covers remaining risks that preventive security measures cannot stop. Using survey data from 301 U.S. residents and analyzing cognitive factors through fsQCA (fuzzy-set qualitative comparative analysis, a method that identifies different combinations of conditions leading to the same outcome), the study finds that different psychological and behavioral factors lead people to either adopt or reject cyber insurance in ways that differ from previous research.