The Convergence of Digital Marketing, Ethics, and the Metaverse: An Integrative Systematic Literature Review of Reviews
inforesearchPeer-Reviewed
researchpolicy
Source: AIS eLibrary (Journal of AIS, CAIS, etc.)June 30, 2026
Summary
This research review examines how the metaverse (immersive virtual environments powered by AR, VR, and AI) is changing digital marketing while creating ethical concerns around privacy, transparency, authenticity, and fairness. The authors analyzed 50 academic reviews and found that addressing these ethical challenges requires coordination between marketers, platform companies, policymakers, and users.
Classification
Attack SophisticationModerate
Impact (CIA+S)
confidentialitysafety
Monthly digest — independent AI security research
Original source: https://aisel.aisnet.org/thci/vol18/iss2/5
First tracked: August 23, 2026 at 02:01 AM
Classified by LLM (prompt v3) · confidence: 82%